Beauty Softness Enterprise (BSE) was established in 2007 by a team of members who possess great concern for women’s health.  After a series of researches as well as several marketing surveys have been carried out, BSE is fully aware of and understand women’s needs in order to achieve good health. BSE has also realised threats which will be brought to women by some products traded in the market nowadays. Consequently, in July 2011, BSE has launched its leading product, LADY LOVE negative ion sanitary napkin. Besides, BSE will be launching some other new products soon, such as LADY BALM skin care foundation and etc.

Future plans: Launch our products overseas (e.g. Singapore, Indonesia, Thailand, Japan, Korea and etc).